Learning Model-min

Programme Prospects

A degree in BBA (Hons.) qualifies students with the basic knowledge about the corporate world in India & abroad and provides expertise that makes them understand the diverse areas of functioning of a successful organization. A BBA (Hons.) graduate can attain ample career opportunities and can perform diverse roles such as

  • Relevant jobs in various disciplines- Marketing, HR, Finance, IT, etc.
  • Sales executive or management trainee in the Sales/Marketing divisions of organizations
  • Executive Trainee in sectors like FMCG, Consultancy, Advertising agencies, Brand Management, etc.
  • Trainee across verticals in Banks and Non Banking Finance Companies
  • Entrepreneur / self employed professional
  • Pursue higher studies- Master of Business Administration (MBA) and hone their skills further in a specific management domain.


Karnavati University (KU) offers its students a platform to unleash their hidden potential and discover the intensity & nature of talent they are capable of developing. We encourage students to take up live projects and to participate in various cultural, social and business events. Such participation instills confidence in them and prepares them to overcome challenges in their future career and help them become socially responsible person.

Highlights of the programme


  • Highly qualified and experienced educators and state of the art infrastructure.
  • Professional Skills & Personality Development Training
  • Add on module such as – Team management skills, Leadership skills, Image management, Personal branding, Negotiation skills, Decision-making skills
  • Case Study based Pedagogy
  • Industrial Visits, Guest Lectures & Outbound Training
  • Foreign Language Training
  • Professional Certifications in the important management areas like – Entrepreneurship (EDII), Project management immersion by top international institute, Cooperatives Management (NICM), Rural Management (IRMA), Digital Marketing (NIIT), Startups (CII).
  • Visit and Immersion to reputed Institute
  • Study Trip Abroad (optional)
  • Industry Visits and Industry Interaction



Sales & Marketing

In the world of hyper competition, it has become immensely important to sustain a leading position in the market for every business organization. Marketing is the key area for every business to survive in this market. The Marketing specialization of BBA (H) at UWSB covers important areas of Sales and Marketing like Sales & Distribution, Basics of Digital Marketing, Basic of Advertising, Branding & Positioning, Consumer Relationship Management, and Marketing in Small Business Operations.

Career Prospects

Students with BBA (H) marketing specialization can expect careers in all kinds of business organization, banks, service marketing companies, direct selling companies, retail companies. They can also become entrepreneurs, distributors of all kinds of products, stockiest, wholesalers and even retailers of established brands.


With BBA (H) Finance specialization, the students are provided with innovative, basic and rigorous study to evolve as a successful finance professional. Along with financial aspects, this specialization also reinforces the vital managerial and operational skills of the students. Practical aspects like financial products, financial markets and financial services are also included to enhance knowledge of the students.


Career Prospects

Finance department holds the responsibility of the finances of a company. Graduates with this specialization can be Financial Services Providers, Financial Advisors, Finance Managers and Financial Analysts. They can also have careers in different nance companies and banks.

Entrepreneurship and Family Business

With prime focus on leadership, organizational and negotiation skills, this specialization trains the students to deploy their understanding in real-life business situations. Every family business owner faces the challenge to meet the utmost standard of quality and resource management. This specialization provides the skills to acknowledge one's abilities and manage a growing enterprise of one’s own, in the market.


Career Prospects


With numerous startups evolving every day, entrepreneurs are highly paid for their innovative ideas that grow into large-scale businesses in future. Graduates with this specialization could help expand family businesses and start an independent business venture.